Taking the Right Approach to Insurance Search Engine Marketing
As an insurance agent, you work in a highly competitive industry and are required to take a unique approach to improving your agency’s online presence. This is primarily accomplished through insurance search engine marketing. While this avenue may seem somewhat limiting at first, it is a process that could pay off in high conversion rates moving forward.
Optimizing your site for local searches
Using the right keywords for improving rankings is very important, but the obvious keyword phrases, for example, “health insurance in Southern California” will result in the major providers ranking highest, while smaller companies are relegated to the back pages.
These sites show up on page one because they have more high-quality links, more content, and more social media mentions than the average agency can possibly compete with.
You will probably find that you’ll have more success focusing on the city where your office is actually located. By optimizing your website for the people searching for insurance in your area you may draw a lot of local attention to your website. The reality is that a person living a few miles from your office is more likely to purchase insurance through your agency than someone living much farther away.
Use of long tail keywords can help to attract more traffic
This is the area where having a blog plays a significant role in the search engine optimization (SEO) strategy. Your agency can use blogs to publish articles that target less competitive long tail keywords with a statewide focus. Using long tail keyword phrases will help your SEO efforts by increasing your reach and giving your customers articles and information that answer specific questions they might have.
Another important factor is links. Google ranks websites with lots of connections (or “links”) higher in search than businesses with only a few. Increasing the number of links to your site will enable your insurance search engine marketing strategy to rank higher in many competitive keyword searches.