March, 2014

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Useful Insurance Web Design Tips


insurance web design

insurance web design

When creating a website for the purpose of selling insurance, there are certain ideas and concepts that should be considered. Insurance web design can be a bit tricky, but start out with a lot of ideas and then decide which ones will work best and get the desired results. They will help narrow down those ideas and give a sense of how to make an efficient insurance agency website.


The importance of knowing who the target audience is


While it may be smart to target as many people as possible, trying to please everyone may only diminish the objective, making the site less powerful or potent than it could be.

Choose a particular audience to market to, and build a website for them. Does the agency focus on selling insurance to businesses? Then the ultimate look and feel of the website should differ from websites that focus primarily on auto and home insurance for families.


Consider the services and products being sold and focus on a target audience that might be interested in them. For example, If the agency only sells insurance locally or within the state, use photos of local or state landmarks that will make the website more attractive to people who live in the area.


Make the website attractive but don’t overdo it

Don’t make the mistake of turning the website into a billboard – mainly something to look at once and then ignore. Help make it part of the business by giving visitors and potential customers a reason to visit the site and want to come back. Whether it is to fill out a quote form, file a claim, or make a payment online, customers should be able to interact with an agent.


Offering these options online will make customers more likely to visit multiple times, allowing the agent to focus on customer service, retention and capturing new leads. Call to actions will be important for customer interaction. This will instruct customers on how to use the website properly. Use strong, clear and concise language in order to make things as easy as possible.


While it should be a multi-use tool, make it easy for customers to find which tool they want to use. The best way to do this is to create an easy to follow navigation menu to find all of the website’s features and resources. Choose a few major headings, such as “Get a Quote”, “Make a Payment” or “Contact Us”, and list the complimentary items underneath these headings. Following these suggestions can greatly enhance the insurance web design process. 

Protecting and Insuring a Coin-operated Laundromat

New Coin Laundromats Need Precautions to grow

Buying a Laundromat can be a great investment, but like any business, there are risks and exposures that should be considered and a business plan to deal with issues of safety and risk management. Given the fact that a great deal may be at stake should someone become seriously injured, wouldn’t it be prudent to make sure that the business is properly protected with coin-operated Laundromat insurance?

Laundromats are generally considered a friendly neighborhood business frequented by local tenants. Single people without laundry facilities at their residence, families that perhaps can’t afford a washer and dryer, and someone who owns a washing machine that is in need of repair all flock to their local laundromat to clean their clothes. Location is an important part of the success or failure of businesses, so it might be smart to do a little research before settling on a particular property:

  •  Does the area have a high crime rate?
  •  How have prior businesses fared in this location?
  •  Are current business owners doing well?
  •  Is it in fair walking distance of nearby neighborhoods?

With so many people going in and out daily, the concerns are real. Looking around, the possibility that someone could be hurt in someway is often easy to spot and recognize. Children, often bored, will run around, inviting the likelihood of trips and falls that could lead to serious injuries. Touching the inside of a hot dryer could lead to someone being badly burned. Perhaps a utility closet left unlocked could be opened and items could come tumbling out that could strike and hurt an individual.

Posting signs is one good way to make people aware that certain activities (such as running and horseplay) are not permitted. Having security cameras that monitor what goes on during business hours will also help by having recordings available to show when an incident occurs and give more details of what happened. Although it is an added expense, it might be a good idea to hire a security guard, particularly in rough neighborhoods and during evening hours.

Even with careful planning and the best of intentions, most laundromat owners try to save money by purchasing the least expensive coin-operated laundromat insurance available, but are they getting the coverage they need and deserve? Most insurance companies are willing to write this class of business coverage and are more than happy to do it at competitive prices, but they really need to analyze each unique situation in order to ensure that owners are adequately protected.

Orlando Auto Insurance and Tire Safety

Tire safety is very important, as many accidents are due to drivers driving on bald tires or tires that are under-inflated. Learning the basics can help you to prevent certain accidents from occurring. Being in an accident can raise your rates on your Orlando auto insurance policy. But putting a few simple tips about your tires into practice can save you lots of money, trouble, and time.

Tire maintenance should be performed regularly

Tires lose pressure over time, so be sure to measure the tire pressure when the car hasn’t been driven for a while. You should know the right pressure for your tires, and keep that number available whenever you check them, which should be regularly (we suggest at least once a month). Keep a tire gauge in the glove compartment as a reminder to do so.

Check tire treads and replace tires before the tread is worn down to 1/16th of an inch. You can also place a penny in the tread with Lincoln’s head upside down and if you can see the top of Lincoln’s head, it’s time to get new tires. If you have to replace a tire, make sure it’s the same size as the other three. It’s also a good idea to rotate tires according to your vehicle’s owner manual recommendation. Some tire companies will do this for free when you buy a new set of tires.

Protecting your tires will also prevent accidents

  • Carrying heavy loads in your vehicle can put a strain on your tires, so be aware of the load limits for your tires
  • Watch out for potholes. They can destroy or greatly damage tires
  • Watch out for newly-paved roads with uneven shoulders, since they can slice into your tires
  • Be careful of hitting a curb or scraping your tires against one since this can damage the tires as well

Tire maintenance and safety is one way to reduce the cost of your auto insurance in Orlando, Florida.