3 Important Components for Your Insurance Agency Marketing
Everyone needs insurance, but not everybody knows how to take the first steps toward acquiring it. When you’re hungry, you go into a restaurant, but people are far less likely to simply contact an insurance company. For this reason, insurance agency marketing is vital for finding clients. Ensure your marketing includes these three components.
Even if you have a website, chances are it’s not performing as well as it could. A good website will be well-branded with a professional logo, will have a responsive design that loads well on any internet-enabled device and will be easy for users to navigate. It must also be secure to protect your data and that of your clients.
Nearly 50 percent of people rely on social media when trying to decide whether to purchase a product or service. If you don’t have a presence on Facebook, Twitter and Instagram, you’re missing out on valuable insurance agency marketing opportunities. Your profiles should match the branding of your website and be updated with fresh content at least a few times per week.
Search engine optimization is a vital part of your marketing strategy. Keyword research, optimization of your website to use trending keywords and relevant content ensure your page climbs the ranks on Google and other search engines.
For your insurance agency marketing strategy to flourish, you must work with a reputable marketing agency. Together, you can create the web presence your company needs to thrive.