Stepping Up Your Insurance Digital Marketing Efforts
Insurance Digital Marketing for agents is about building brand recognition through creative means. This requires the agency to be proactive, since competition is fierce and the winners are those companies that truly become innovative and constantly step up their game. Social media is, of course, vital in accomplishing this. The majority of people that make up your target market are active on Facebook, Twitter and LinkedIn so it only makes sense that you should be as well. Remember, these people are interested in hearing what you have to say and your job is to put it out there for all to see.
Dont underestimate the value of giving free advice
People generally assume that, if you have worked half your life in the insurance business for a reputable firm that youre likely quite knowledgeable about the products and services you provide. But before they pay for your services they would probably like to get some useful information and even some sound advice pertaining to their current situation.
Dont wait to be asked a particular question in order to offer your advice. People research insurance online all the time, often looking up policies and the meaning behind some of the language being discussed. You can probably look at the FAQ page and see what people are most curious about and delve into the topics of interest on your site. If you have informative blogs, whitepapers and other resources on your website, this will enable you to capture some of that research traffic.
Insurance Digital Marketing isnt all that tough, but it does require time, patience, and a desire to meet and surpass the expectations of your prospective clients. A lot of agencies look at marketing as a kind of afterthought. But this is where they often find themselves lagging behind those that are willing to put in the time and go the extra mile to strengthen their name recognition and heighten awareness of their brand.
So much of marketing for insurance is about building trust. Remember that people love to get things for free and, if they find your answers helpful, thats a great endorsement of your capabilities.