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The Internet is perhaps the primary place where people go to learn about and shop for insurance products. Its really no surprise that more insurers are looking to bolster their online presence through company insurance websites. While it can be an easy process getting visitors to your site, the more difficult task is turning those visitors into customers along with generating interest in the services being offered.
The best insurance sites offer good content as a way to captivate audiences and get them interested in learning more about you, your company, and your services. But in order to help raise the visibility of your agency’s website you must do your part to improve different aspects of your web pages and increase awareness of the value, as well as the necessity, of the products that you provide.
Providing visitors with visual satisfaction
Fonts can actually make or break a website. Using distinct and unique fonts can be quite beneficial as a way of distinguishing your agency’s site from others. Dont go overboard or use fonts that can be jarring. Keep it tasteful and visually pleasing. This is one way in which you can help visitors differentiate between sites that are, and arent, trustworthy.
A newsfeed can help demonstrate your knowledge of insurance
Adding a newsfeed to your site will impress consumers by giving it more authenticity. Useful information is a vital tool. Both prospects and insured’s will appreciate your ability to target market-related news of interest.
Start a guestbook, create polls, and provide surveys
Dont underestimate the value of adding a guestbook to your site. This is a really great way to invite feedback from your visitors, including local prospects and clients. Messages left in your guestbook can provide insight into customer needs and concerns and help develop ideas to improve your business. Incorporating polls and surveys into your website are great ways to engage and connect with your visitors.
Adding a virtual tour of your offices will help to familiarize new prospects with your business. Employees, company representatives, and clients will appreciate the use of a virtual store as this gives them the opportunity to buy agency-sponsored goods. Constantly updating insurance sites can help put your agency at the forefront where opportunities abound.